Create a brand that appealed to younger and older audiences at the same time. They were preparing to launch their new business, so the brand had to be well-rounded to make them stand out from their competition. Some of the pain-points for Isabello’s revolved around being noticed and being in front of their target audience as much as possible.
Create a fun brand based on their initial requirements of a duck and the word Isabello’s, using their key interest in offering outdoor activities to their students as the central brand concept and brand colours. The website was designed to continue the playful outdoors idea and as a simple user, journey to arrange a visit or register their interest.